Marketing your small business is an investment, whether traditional advertising (newspaper, yellow pages, magazines, etc.) or an online marketing strategy (SEO, PPC, GeoMarketing, etc.). When considering how to market your small business and where to invest your resources, consider the following compelling SEO statistics:
- 93% of online experiences begin with a search engine.
- Google owns 65-70% of the search engine market share.
- 70% of the links search users click on are organic.
- 70-80% of users ignore the paid ads, focusing on the organic results.
- 75% of users never scroll past the first page of search results.
- Search is the #1 driver of traffic to content sites, beating social media by more than 300%.
- SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
- For Google, 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position.
Take a moment to let these stats sink in. These statistics are compelling evidence for the necessity of professionally managed Search Engine Optimization. Keeping a consistent, effective SEO strategy in place is crucial for the future growth of your small business.
