When looking forward, it is always easy to look back towards the past year and identify which strategies were working, that have since changed. While many businesses focus on their local SEO strategy for 2017, is it better to consider simply how you are going to get more customers from your marketing and advertising, rather than just thinking local?
Are Your Competitors Planning the Same Strategy?
Competition, particularly within Google’s local results, have become more difficult to achieve in recent times because all your competitors are trying to challenge you to receive the same top rankings and you are fighting against more advertisements.
Your local SEO strategy for 2017 will see you trying to claim a high placement within Google’s search rankings, but you will also be challenged against the many 4* plus adds that may be seen by your customers before they can inspect your entry.
With every change of local SEO strategy for 2017, new opportunities always open. Concentrating on several strategies is better for your business than focusing just on Google and their ads.
It is easy to forget the chief focus which is to achieve more customers visiting your website than trying to rank higher amongst the local opposition. You need to understand where your customers are looking and make sure that you are in front of them when they search.
You may need to adjust your keywords after considering that more individuals complete their searches through voice control, compared to text input, which means they may be more expressive in their questions, perhaps asking for the highest rated establishment in your niche area, rather than just a list of competitors.
Where individuals require a business that is close to them, do your keywords bring customers to your website?
Strategic planning includes maximizing your local SEO, using featured snippets and paid ads, namely searches and voice search and Barnacle SEO. Once you have achieved great rankings, you can boost your conversion rates. However, boosting your reviews, while carefully understanding Google’s current review policies, will boost your business returns.